Privacy Policy

Effective Date: 12 May 2026

Sculpt House Reformer Ltd, trading as Sculpt House London™ (“we”, “us”, “our”), is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal data when you interact with us, in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

This Privacy Policy applies to the website www.sculpthouselondon.com and all associated services operated by Sculpt House Reformer Ltd trading as Sculpt House London™.

1. Contact Information

If you have any questions about this Privacy Policy or wish to exercise your data protection rights, please contact us at:

Sculpt House Reformer Ltd
Trading as Sculpt House London™
Registered in England & Wales
Company Number: 16414108

Registered Office Address:
Co Cooper Hathaway Ltd
Maple House, High Street
Potters Bar, Herts
United Kingdom
EN6 5BS

Email: hello@sculpthouselondon.com

2. Information We Collect

We may collect and process the following categories of personal data:

Personal Information

  • Full name

  • Email address

  • Telephone number

  • Date of birth

  • Postal address

Health Information

We may collect limited health or medical information relevant to your safe participation in reformer Pilates classes, including injuries, medical conditions, pregnancy status, or physical limitations.

Where we collect health-related information, we do so with your explicit consent for the purpose of ensuring your safe participation in classes.

Booking & Membership Information

  • Class bookings

  • Attendance history

  • Membership details

  • Cancellation and no-show records

Payment Information

Payments are processed securely through third-party payment providers. We do not store your full payment card details.

Marketing Preferences

Information regarding your communication and marketing preferences.

Technical Information

  • IP address

  • Browser type and device information

  • Website usage data collected through cookies and similar technologies

3. How We Use Your Information

We use your personal data for the following purposes:

Service Delivery

To manage bookings, memberships, payments, and provide our services to you.

Health & Safety

To ensure classes are delivered safely and appropriately based on any health information you provide.

Customer Communication

To send booking confirmations, waitlist notifications, schedule changes, studio updates, and customer support responses.

Marketing

To send promotional content, offers, events, and updates where you have opted in to receive marketing communications.

Business Improvement

To improve our services, studio experience, website functionality, and customer experience.

4. Legal Bases for Processing

Under UK GDPR, we rely on the following lawful bases for processing personal data:

  • Consent – where you have provided clear consent, particularly for marketing communications and health data.

  • Contractual Necessity – where processing is necessary to provide services you have booked or purchased.

  • Legal Obligation – where we are required to comply with applicable laws and regulations.

  • Legitimate Interests – where processing is necessary for the legitimate operation and improvement of our business, provided your rights do not override those interests.

5. Data Sharing

We may share your personal data with trusted third parties including:

  • Booking and membership software providers

  • Payment processors

  • Email marketing providers

  • IT and website service providers

  • Professional advisers where legally necessary

We may also disclose information:

  • if required by law, regulation, or legal process;

  • to protect our rights, safety, or property;

  • or to prevent fraud or misuse of our services.

All third-party providers are required to process your data securely and in accordance with UK data protection laws.

6. Data Retention

We retain your personal data only for as long as reasonably necessary to fulfil the purposes outlined in this Privacy Policy, including legal, accounting, tax, and reporting obligations.

7. Your Rights

Under UK GDPR, you have the right to:

  • Request access to your personal data

  • Request correction of inaccurate or incomplete data

  • Request deletion of your personal data

  • Request restriction of processing

  • Object to the processing of your data

  • Request transfer of your data to another provider

  • Withdraw consent at any time where processing relies on consent

To exercise any of these rights, please contact:
hello@sculpthouselondon.com

8. Cookies & Tracking Technologies

Our website uses cookies and similar technologies to improve your browsing experience, analyse website traffic, and support marketing activity.

You will be given the option to accept or reject non-essential cookies when visiting our website.

For more information, please see our separate Cookie Policy.

9. Data Security

We implement appropriate technical and organisational measures to safeguard your personal data from accidental loss, unauthorised access, disclosure, alteration, or destruction.

10. International Data Transfers

Where personal data is transferred outside of the United Kingdom, we ensure appropriate safeguards are in place in accordance with UK GDPR requirements.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any updates will be published on this page with an updated effective date.

12. Complaints

If you are unhappy with how we handle your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO).

Website: https://ico.org.uk
Telephone: 0303 123 1113